The complete redevelopment of the Arcadia Shopping Centre, a 4.4 acre site at Ealing Broadway in West London, will provide more than 220,000 sq ft of town centre retail space with new pedestrian streets, squares and 700 new homes, including a 30 storey landmark tower.
HKR Architects are the lead consultant for the development that comprises six different buildings. John Pardey Architects were responsible of designing two of these.
This building occupies a central location onto Ealing Broadway and so is conceived as a frontispiece – a folded copper-clad portal containing a grey painted steel frame that in turn, encompasses retail frontages and balconies to apartments. The gold-coloured copper harmonises with the gold/ beige brick and terracotta Victorian buildings further along both ends of the Broadway and maintains the street scale.
This new building on Ealing Broadway, adopts the rhythm of the existing streetscape with stone piers, intersected by concrete floor edges to create a frame, which is infilled in glass with timber fins. Floating above, forming the corner, is a nine-storey zinc-clad box that wraps a white inner residential language of glazing and balconies. This building forms a gateway into the new urban space within the scheme, as well as creating a sense of place and arrival from Ealing Broadway Station.