Clifford Pugh House is a late 19th century villa block, substantially rebuilt following presumed bomb damage in the early 1950s, with a new street and rear façade stripped of all its original porches, bay windows and detailing. The design proposed a new villa block that while true to its time, echoes and compliments the adjoining mid-19th century paired villa blocks. We seek to avoid pastiche or to attempt to recreate the original design as this would devalue the integrity of the original – rather make an entirely contemporary take on the 19th century villa block. In form and massing, particularly to the street frontage, we seek to adhere to the architectural elements of projecting porch, bays and cornices, albeit in contemporary form. We pay particular attention to the alignment of key data, such as eaves height and top of bays. We retain the hipped roof form and central ‘chimney’ structure. The development will create a new 15 unit residential block with a mix of apartment sizes, all complying with the London Plan and LTH standards.