The site is located in Malden Road, close to the junction with Prince of Wales Road in Kentish Town, north London. It adjoins the Grade II listed ‘Fiddler’s Elbow’ Public House to its south, and the multi-storey post-war Leysdown House to its north. The site is currently occupied by a redundant sports court, sold by the Council at auction in 2014. The proposed development comprises 18 compact apartments across five floors. The apartments are aimed at the young professional market and are designed to meet the requirements of the London Housing SPG. Goldcrest have invested in developing the idea of fully serviced compact living for young professionals to provide starter accommodation of high quality, for rent. Tenants will be offered flexible contracts from 6 months to 3 years, capped at inflation, with only a single bill each month for utilities, and with high speed broadband internet included. The development includes a secure and airy entrance lobby accommodating refrigerated lockers for deliveries during the day. The mayor’s guidelines include for studio apartments measuring 37m2 – our challenge has been to make compact living that offers a sense of space exceeding the actual walls, that have plenty of storage and that delight. Our concept evokes the ideas of ‘loft living’, with some exposed materials and surface fixed lighting, combined with finely finished walls and floors that lend a sense of permanence and solidity. The typical apartment is planned around a central ‘service box’ containing bathroom and wet kitchen elements, along with vertical services. This element is clad in an encapsulated timber panelling so that it appears as if a giant piece of furniture, set within a single living space.